Campaign (12 Apr 2019)
Coca-Cola stages Premier League trophy tour
COCA-COLA is offering fans the chance to have their photograph taken with the PREMIER LEAGUE trophy and take part in football-themed experiences with the launch of the Official Coca-Cola Premier League Trophy Tour. The tour takes place on a purpose-built double decker bus and features a stage, DJ booth and a FIFA gaming floor where fans can with match tickets and Premier League experiences. Fans can also take part in a 'Take the mic' commentary experience where they can relive historic moments of the Premier League. The tour is visiting six cities, having already visited Liverpool, Newcastle, Cardiff and Dublin. The bus is also visiting Manchester on 20 April and London on 27 April. M&C SAATCHI SPORT & ENTERTAINMENT delivered the activation.
The Drum (19 Mar 2019)
M&C Saatchi S&E appoints Seth Jones as creative director
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