Campaign (03 Oct 2017)
Toyota shifts gears to hybrid in first campaign by The & Partnership
TOYOTA has launched a new campaign to position itself as the leader in hybrid technology as it moves away from diesel cars. The new work by The&Partnership, which won the account last November, includes a TV and cinema ad that will air across Europe this month and celebrate Toyota’s growing hybrid customer base. The agency has also created more than 150 pieces of digital content that addresses barriers to people purchasing hybrid cars. The&Partnership's media agency m/SIX also developed a digital media strategy which targets consumers according to their level of understanding of hybrid technology.
Campaign (31 Aug 2017)
Just Eat celebrates takeaway stars in first X Factor idents
JUST EAT has unveiled a series of ads as part of its sponsorship of ITV's The X Factor. KARMARAMA has created 40 idents, voiced by the talent show's presenter Dermot O'Leary, which feature real takeaway staff singing whilst they prepare food. The latest series kicks off this Saturday 2 September. M/SIX handled media for the campaign.
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