Marketing Communication News (15 Nov 2018)
The Lucre Group lands ScS’ UK PR account
SCS, the furniture retailer, has appointed LUCRE to oversee its UK PR and content account. The agency will be tasked with increasing brand engagement, and supporting store and online performance, through a press office, campaign management and execution, and influencer programmes. Lucre's dedicated content division RICH will deliver creative content, including social graphics and video animation, to bolster integrated PR campaigns.
Prolific North (10 Oct 2018)
Australian food brand appoints Leeds agency to fuel growth
LUCRE has picked up a retainer for Australian pasta substitute brand Slendier. The agency will handle its consumer media, trade and digital channels in the UK and Europe, overseeing event management, sampling, influencer and media relations.
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