Campaign (15 Jan 2018)
Premier Inn "Pedal squad" by Lucky Generals
PREMIER INN has released the latest ad as part of the next chapter of its 'A great place to start' campaign. 'Pedal squad' by LUCKY GENERALS features a group of amateur cyclists preparing for a big day out. The 60-second spot highlights the hotel firm's powerful showers, complimentary beverages and king size beds and is soundtracked to The Hives song 'Hate To Say I Told You So'. Media was handled by MANNING GOTTLIEB OMD.
Campaign (20 Dec 2017)
Paddy Power hires Chime for advertising after split with Lucky Generals
PADDY POWER has appointed CSM SPORT & MARKETING to its advertising account following LUCKY GENERALS' decision not to repitch. CSM will lead strategy and creative for the betting brand. WCRS has been appointed to create a one-off project in 2018.
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