Campaign (13 Jun 2019)
TimeTo calls out 'appalling behaviour' in Cannes
LUCKY GENERALS has created another hard-hitting campaign for TimeTo which aims to tackle sexual harassment in the advertising industry. Launching ahead of the Cannes Lions festival next week, the spot sees a young woman getting into a taxi to head back to her hotel room when a man decides to get into the car with her and insist they go back to his hotel room first. Activity for the campaign includes out-of-home executions at airports - with JCDecaux providing media space - as well as social media content and branded sun lotion distributed throughout the festival.
Campaign (20 May 2019)
Co-op unites three businesses in one campaign in Lucky Generals debut
CO-OP has unveiled a new campaign which brings together its food, insurance and funeralcare brands for the first time. Created by LUCKY GENERALS, the three 60-second ads focusing on each business sector show how buying Co-op products sees money going back into local causes, community projects and schools. Running under the tagline 'It's what we do', the ads debuted during the same ad break on ITV. The TV work will be supported by other films focusing on specific points of difference, such as 100% British meat in its own-brand products and its use of 50% recycled plastics, as well as highly localised cinema and OOH spots highlighting projects supported by Co-op in a certain area.
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