Campaign (09 Aug 2017)
Lucky Generals creates 'Away day footy fan' for Paddy Power
PADDY POWER’s latest ad in its ‘You beauty!’ campaign is celebrating the commitment of a disabled football fan travelling to an away match. The 60-second spot, created by LUCKY GENERALS, follows the fan as he overcomes busy trains, stampedes and ineffective stewards on his way to the game, but he gets the last laugh as he gets a pitch side viewing position in the disabled viewing area. The ad was created with input from Level Playing Field, a charity organisation that represents disabled sports fans and campaigns to change the problems that disabled sports fans encounter. MEDIACOM is handling media for the campaign.
Campaign (03 Aug 2017)
Lucky Generals picks Isaacs as first head of content and partnerships
LUCKY GENERALS has hired Rob Isaacs to serve as its first head of content and partnerships. He will report to Andy Nairn and has a remit to produce innovative social, content,data and partnerships for clients.
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