Marketing Communication News (19 Aug 2019)
Co-op uses weather, time and event data in dynamic “Co-op Summer” OOH campaign
CO-OP has launched a dynamic digital OOH campaign which serves up contextually relevant ads for its summer food products depending on time of day, weather, location and cultural events. The ads will direct customers to the nearest Co-op store. POSTERSCOPE devised the campaign in partnership with CARAT, whilst LUCKY GENERALS handled creative. It will run until the end of August as part of the 'Co-op Summer' campaign, which is running across AV, print, radio, digital video and social media.
Campaign (15 Aug 2019)
Lucozade to hold chemistry meetings with four agencies for creative account
LUCOZADE is set to hold chemistry meetings with ADAM&EVE/DDB, HAVAS, LUCKY GENERALS and MOTHER for its creative account at the end of the month. AAR is running the pitch process. Incumbent GREY is no longer involved in the process.
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