Campaign (01 Feb 2019)
Celebs foiled by spoof Alexa gadgets in Amazon's Super Bowl blockbuster
AMAZON has released a Super Bowl ad that runs through all the possible failures of its virtual assistant Alexa. The 90-second spot sees celebrities including Harrison Ford and Forest Whitaker struggling with alternate versions of the device, such as a microwave, dog collar and toothbrush. The ad ends with Alexa accidentally turning off the entire planet's power, reminding viewers that 'not everything makes the cut'. The campaign was created by LUCKY GENERALS in partnership with Amazon's in-house creative studio D1. Lucky Generals is the only UK agency to have created a Super Bowl ad.
Campaign (25 Jan 2019)
Lucky Generals brings on Katie Lee as first CEO
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