Campaign (03 Oct 2017)
Popchips picks 18 Feet & Rising to launch brand’s debut global campaign
POPCHIPS has selected 18 FEET & RISING to launch its first global ad campaign following a competitive pitch. It is the first time the 10-year old brand has brought its UK and US strategy together.The first campaign will launch next January, with another across the US next summer.The UK incumbent was LUCKY GENERALS while David & Goliath previously held the US account.
The Drum (02 Oct 2017)
Two new TV adverts for Extraordinary Flavour campaign by Taylors of Harrogate and Lucky Generals
TAYLORS OF HARROGATE is launching a 12-month TV campaign developed with creative agency LUCKY GENERALS, to demonstrate the length it will go to in pursuit of extraordinary flavor. The two 30-second spots are the first by TAYLORS’ specialty tea brand and the start of a £3m marketing push. Six 15-second edits of the ads, narrated by Yorkshire born actor Sir Patrick Stewart, will be used across digital channels. The TV spot will be supported by PR and social media activity.
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