Prolific North (20 May 2019)
Love unveils rebrand of BrewDog’s LoneWolf
BREWDOG has unveiled a new look for its gin brand Lone Wolf created by LOVE. The agency took inspiration from a giant wolf's head mural behind BrewDog's spirit stills, adding bold typography and the tagline 'gin with bite', to create branding that stands out against the typically floral and pretty gin category. Love and BrewDog are in an equity agreement which means that the agency reduces its fees in return for commission on the success of the products it works on.
Prolific North (16 Jan 2019)
LOVE wins three-way pitch with Thomas Dakin Gin Distillery
LOVE has picked up a brief for the Thomas Dakin Gin Distillery Experience due to open in Manchester in early Autumn. Expected to become one of the city's top tourist attractions, the site will include the working distillery, plus a venue with gin bar and an Instagram-enabled event space. The agency won the business following a three-way pitch.
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