Prolific North (03 Aug 2018)
Umbro channels Men In Black for new Love campaign
LOVE has created a Men In Black spoof in its latest ad for Umbro. The Unbelievably Fast Object (UFO) campaign features comedian Rich Hall and Brett Domino immobilising West Ham United star Michail Antonio to steal his Velocita 4 Pro boots as they are classified as UFO's. The campaign launched worldwide on 3 August and will run across YOUTUBE and Umbro's social media channels.
The Drum (12 Jun 2018)
Umbro's World Cup anthem swerves Fifa rules – by not mentioning the World Cup
UMBRO has enlisted the help of YOUTUBE musician Brett Domino to create a step-by-step guide to writing a World Cup anthem. Created by agency LOVE, the 5-minute film sees Domino deliver the song in a deadpan manner whilst avoiding all mentions of the tournament, which marketing regulations forbid him to do so as Umbro is not an official World Cup sponsor. The work will run across Umbro's social media channels.
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