The Drum (31 Jul 2017)
Love introduces ‘Pepe gets to know the new Medusae II’ for Umbro
LOVE has revealed a humorous campaign for Umbro to mark the launch of the Meduasae II football boots. The ad features a nervous-looking Umbro boot designer, who in great detail, describes his new product to brand ambassador Pepe, before learning that the Portuguese footballer does not speak English. Pepe, who receives minimal assistance from his translator, summarises the boot designer’s lengthy description into two simple words - speed and touch.
Prolific North (01 Jun 2017)
LOVE creates campaign to make Lions fans roar
LOVE has created a campaign for British and Irish Lions jersey producer, Canterbury, entitled 'Make Them See Red'. Kicking off the Lions tour to New Zealand, the push hopes to unite fans from the four home nations and encourage them to get behind each team. Love has put the iconic Canterbury red jersey at the forefront of its campaign and encourages fans to share pictures of their own jerseys under the hashtag #MakeThemSeeRed for a chance to win a trip to New Zealand. Stills and film starring Lions stars will be supported by in-store, digital and social media activity.
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