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    Campaign (09 Aug 2017)

    Mazda offers two-wheel stunt in VR test drive

    MAZDA is utilising virtual reality to offer consumers the opportunity to experience a two-wheel stunt for its latest model. In collaboration with LIVELY, the experience sees drivers sit in the new CX-5 model and experience a virtual reality test drive which culminates in the two-wheel feat. An interactive mobile-friendly website describing the cars features will be sent to drivers via email or text once their experience is over. Mazda is targeting drivers who are increasingly looking online instead of in newspapers and magazine or on TV for their latest cars.

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