The Drum (16 Dec 2019)
Under the hood of Mazda's VR driving experience from Iceland to The Alps
MAZDA delivered a project titled ‘Changing the face of Mazda’ created by LIVELY WORLDWIDE. The aim was to create brand awareness and tell the story of its heritage. Visitors were able to interact with touchscreens and a 4D VR Driving experience.
Campaign (09 Aug 2017)
Mazda offers two-wheel stunt in VR test drive
MAZDA is utilising virtual reality to offer consumers the opportunity to experience a two-wheel stunt for its latest model. In collaboration with LIVELY, the experience sees drivers sit in the new CX-5 model and experience a virtual reality test drive which culminates in the two-wheel feat. An interactive mobile-friendly website describing the cars features will be sent to drivers via email or text once their experience is over. Mazda is targeting drivers who are increasingly looking online instead of in newspapers and magazine or on TV for their latest cars.
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