Campaign (06 Oct 2017)
Clinique launches game to promote new foundation
ESTEE LAUDER’s make up brand CLINIQUE has created a pop up experience at four shopping centres across the UK. The game, which gives people the chance to win a £100 goodie bag, involves players matching pairs with images of women with their make-up on and off to demonstrate the benefits of the product.LIDA conceived the idea and M&C Saatchi PR worked on the experience element.
Campaign (01 Sep 2017)
Costa picks Lida for global loyalty programme
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