• News (181)
    Campaign (06 Oct 2017)

    Clinique launches game to promote new foundation

    ESTEE LAUDER’s make up brand CLINIQUE has created a pop up experience at four shopping centres across the UK. The game, which gives people the chance to win a £100 goodie bag, involves players matching pairs with images of women with their make-up on and off to demonstrate the benefits of the product.LIDA conceived the idea and M&C Saatchi PR worked on the experience element.

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    Campaign (01 Sep 2017)

    Costa picks Lida for global loyalty programme

    COSTA has appointed LIDA to oversee its global loyalty business. The company will continue to work with PROPHECY UNLIMITED on executing the Costa Coffee Club campaign.

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