Marketing Communication News (13 Feb 2019)
LIDA reimagines Valentine’s for 2019 with inclusive range of cards
LIDA has unveiled a range of 40 modern Valentine's cards designed to be represent the inclusivity of 2019. The cards aim to appeal to people of any gender or sexuality, and some feature Brexit and Tinder references. Proceeds from the sale of cards will go to charity Create Arts.
Campaign (05 Feb 2019)
Armadillo nabs P&O Cruises and Cunard CRM business from Lida
P&O CRUISES and Cunard have awarded Armadillo their £5m CRM business, currently held by LIDA, following a five-way pitch which included the incumbent. The newly-appointed agency will work with the brands on a three-year contract.
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