Campaign (18 Jan 2019)
McDonald's "Swimmer" by Leo Burnett
MCDONALD'S is appealing to people who 'like getting their money's worth' in its new campaign from LEO BURNETT. The twenty-second spot features a mother preparing her child for a swimming race, ensuring her cap is on properly - before the camera pans out to reveal she is actually wearing a yellow rubber glove. The ad ends by promoting the McDonald's bacon double cheeseburger which is available on its saver menu.
The Drum (18 Jan 2019)
Arla in-houses creative and media but promises there's still room for agencies
ARLA has appointed ACCENTURE INTERACTIVE and KARMARAMA as its lead global digital agency while also bringing its media and creative business in-house. Named 'The Barn', the in-house team will based close to Arla's head office in Sønderhøj, Denmark and is being led by global head of digital marketing and innovation Thomas Heilskov. Over the next 12 months Heilskov wants it to expand into the UK and Dubai. For the time being The Barn will only handle Arla's biggest brands: Lurpak, Castello and Anchor. WIEDEN & KENNEDY currently handles the global Lurpak advertising account, MOTHER and LEO BURNETT manage creative and digital respectively for Castello and WCRS handles the Anchor creative. CARAT handles media for the entire group of brands.
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