• News (1024)
    Campaign (30 Jan 2020)

    McDonald's "Iconic stacks" by Leo Burnett London

    MCDONALD'S new outdoor campaign features typography that includes the ingredients for its iconic sandwiches, without saying exactly what they are. The work was created by LEO BURNETT LONDON and plays on the fact that its ingredient list is so recognisable, it doesn't need branding.

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    Campaign (30 Jan 2020)

    Grand Big Mac returns to McDonald's for third time

    MCDONALD'S has launched a campaign to promote the temporary sale of the Grand Big Mac which returns after two years. The work was created by LEO BURNETT and features fans of the original Big Mac being sad once they finish it, followed by the hope of enjoying the Grand version. This will be supported by social, out of home, press, digital activity and a 10-second version of the ad. Media planning and buying is handled by OMD.

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