• News (974)
    Campaign (11 Oct 2018)

    McDonald's "Hands" by Leo Burnett

    MCDONALDS has released an ad intended to demonstrate the integrity of its ingredients. It focuses on the farmers who create products for its ingredients. The campaign will run until the end of the year on TV, radio, cinema and social channels. It was created by LEO BURNETT and OMD handled media.

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    Campaign (11 Oct 2018)

    Co-op Bank picks MullenLowe as ad agency

    THE CO-OPERATIVE BANK has named MULLENLOWE LONDON as its first advertising agency since splitting from THE CO-OPERATIVE GROUP last year. The bank launched a review last month through Murphy Cobb Associates. Incumbent LEO BURNETT repitched for the business but lost to MullenLowe in a competitive review. MullenLowe will be tasked with reinforcing the bank's ethical principals in marketing and repositioning its brand for the 21st century.

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