Campaign (03 Jul 2019)
McDonald's "McDelivery ITV idents" by Leo Burnett London
MCDONALD'S has launched its sponsorship idents for movie nights on ITV. The spots created by LEO BURNETT, promote its McDelivery tie up with UBEREATS, and see delivery people turn up in the middle of dramatic movie scenes. There will be eight 10-second spots in the current run, which is part of a two-year partnership between ITV and McDelivery. OMD handled media for the campaign.
Campaign (01 Jul 2019)
McDonald's "Dash hounds" by Leo Burnett London
MCDONALD's has marked the launch of its new Bacon Roll with some nodding dog figurines. 'Dash Hounds' by LEO BURNETT follows three hungry dashcam dogs on their journey to the McDonald's drive thru as they are mesmerised by the Bacon Roll ads that they pass by. The TV campaign will be supported with VoD, social, press, OOH, radio and digital display. OMD handled media.
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