Marketing Communication News (15 May 2019)
McDonald’s and Leo Burnett London Launch the Latest Instalment of the McCafé ‘We Could’ Campaign
MCDONALD'S along with LEO BURNETT have launched the latest instalment of the 'We Could' campaign to introduce the latest addition to the MCafé coffee range, iced lattes. The campaign reinforces the idea that it offers simple great tasting coffee by poking fun at the dramatic ways it could advertise, like sensational explosions of ice and coffee. It kicks off this week with a 30-second TV spot and will also include video-on-demand, press, out-of-home, digital-out-of-home, social, radio and activation.
Campaign (07 May 2019)
McDonald's "Great tastes of America 2019" by Leo Burnett London
LEO BURNETT recruited Bobby Farrelly to direct four 30 second spots for the MCDONALDS' 'Great Taste of America' campaign revival. Each advert has someone from either New York, Mississippi, South Carolina and Kansas City talking about flavours from their region. It ends with the strapline "Sorry, America." when it reveals that the burgers are only available in the UK. OMD handled media.
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