Campaign (16 Jul 2018)
Facial detection tech makes dyslexic experience real by Leo Burnett
LEO BURNETT LONDON is using out-of-home tech to show what it's like to have dyslexia. Made for the British Dyslexia Association, an ad was created using facial-detection technology on OCEAN OUTDOOR's digital out of home screens. The longer people look at the screens, the more jumbled the worlds and letters become, showing what it's like to be dyslexic.
Campaign (11 Jul 2018)
McDonald's 'Make a bold move' by Leo Burnett
MCDONALD's latest ad campaign depicts a love-at-first-sight moment while promoting its new Big Flavour Wraps flavour. 'Make a bold move' by LEO BURNETT sees a customer smitten the moment he sees the cashier and starts to imagine their lives together. He is then interrupted by her when she asks if he would like the new Fiery Buffalo Chicken One. The campaign is being supported by radio, press, out-of-home, FACEBOOK, SNAPCHAT and TWITTER and will run for six weeks.
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