The Drum (28 Mar 2019)
Nando's erects giant loyalty card billboards to remind public to claim free meals
NANDO'S has launched an out-of-home campaign to encourage customers to 'cash in' their reward points for free meals. Created by KARMARAMA, the campaign sees giant reward cards placed onto billboards across the country. Customers are encouraged to pull the cards off the wall and claim a meal for 10 people or instead just use the ones sat in their pockets. On social, viewers are challenged to try and screenshot a gif where the card appears for a split second to win a free meal. The campaign will run until 5 May. PRETTYGREEN handled PR, while ESSENCE and KINETIC handled media.
Campaign (14 Feb 2019)
Stuart Taylor to step down as UK CEO of Kinetic
KINETIC's UK chief executive Stuart Taylor is leaving in June. He will help the agency search for his successor.
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