Exclusive (18 May 2017)
KINETIC has promoted Christy Johnston to the position of head of marketing.
Campaign (02 Mar 2017)
L'Oreal and Team GB join Samsung and Coke on temporary Piccadilly Circus outdoor banner
L'OREAL will appear on the temporary banner covering Piccadilly Circus' famous outdoor site which is currently undergoing a digital transformation. L'Oreal has booked a three-month slot on the banner, appearing directly above BOOTS, with the help of planning from MAXUS and KINETIC. Team GB also have a prime space on the banner to raise hype around the upcoming 2018 Winter Olympic Games in South Korea. BARCLAYS, Boots and GAP have all been given free ad space to compensate for the inconvenience the construction work is causing to their outlets on site. SAMSUNG and COCA-COLA fill up the remaining patches of ad space, both of whom have long term deals to appear on the new digital screen when it is launched. Four out of six permanent ad slots remained unfilled.
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