• News (374)
    The Drum (15 Feb 2019)

    Talking sock encourages men to report underaged sexual images in Internet Watch Foundation video

    KINDRED has created a campaign for the Internet Watch Foundation to encourage men to report sexual images and videos of underage sexual content they may stumble across online. 'So Socking Simple' was made with the IWF in partnership with sexual abuse charity the Marie Collins Foundation and features a young man and his 'special talking sock'. The sock admits 'they've seen a lot together' and tells the young man that reporting underage sexual content is quick, easy and anonymous. The campaign will run on FACEBOOK, INSTAGRAM, SNAPCHAT, TWITTER and Twitch for two months. OMD and BOUNTIFUL COW handled media.

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    PR Week (14 Nov 2018)

    M&C Saatchi brought in to relaunch apprenticeships

    THE DEPARTMENT FOR EDUCATION has appointed M&C SAATCHI to help revive the reputation of its apprenticeship policy. The agency pitched against FREUDS, GRAYLING and KINDRED for the strategic and creative business. The government is looking like it will fall short of its promise of having three million apprenticeship starts by 2020. The agency will target businesses, young people, teachers and parents with a campaign that celebrates the modern day apprenticeship.

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