• News (373)
    PR Week (14 Nov 2018)

    M&C Saatchi brought in to relaunch apprenticeships

    THE DEPARTMENT FOR EDUCATION has appointed M&C Saatchi PR to help revive the reputation of its apprenticeship policy. The agency pitched against FREUDS, GRAYLING and KINDRED for the strategic and creative business. The government is looking like it will fall short of its promise of having three million apprenticeship starts by 2020. The agency will target businesses, young people, teachers and parents with a campaign that celebrates the modern day apprenticeship 

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    PR Week (02 Oct 2018)

    Recruitment campaign positions teachers as life-changers

    THE DEPARTMENT FOR EDUCATION has released a new campaign to recruit teachers. It includes a TV spot by HAVAS LONDON but also incorporates PR activity handled by KINDRED. The campaign is aimed at students and recent graduates as well as those who are looking for a career change, with different media channels used to attract different audiences. Online content will be targeted at students and graduates, while older career-changers will see ads in lifestyle media which emphasise how rewarding teaching can be.

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