The Drum (10 Feb 2020)
AmazeRealise rebrands to Kin + Carta Connect amid parent structure overhaul
AMAZEREALISE has rebranded to Kin + Carta Connect as parent company Kin + Carta consolidates several of its agencies, with some roles expected to be cut as a result. Chief of staff Richard Neish will become managing director of the rebranded agency, which will specialise in data-driven connected customer experiences. Former chief executive Fiona Proudler has moved to a new role at EQUATOR. TAB and Solstice will merge to form Kin + Carta Create, which will build digital products, whilst a third pillar for digital management consulting will be named Kin + Carta Advise.
Marketing Communication News (23 Jan 2020)
CO-OP Uses Location-Led Out Of Home Campaign For Exclusive New Plant-Based Range “GRO”
CO-OP has launched a dynamic digital out-of-home campaign using location data to promote its new plant-based range GRO. The work was created by POSTERSCOPE with CARAT to coincide with Veganuary. AMAZEREALISE handled the creative and the campaign will also run on social media.
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