Campaign (19 Jun 2017)
CBeebies "Everyone's welcome" by Karmarama
KARMARAMA has revealed a new campaign for CBEEBIES advocating the power of inclusiveness and friendship among children. The spots in the 'Everyone's Welcome' campaign see children trying to figure out how they are different from their friends. The children mention things like having smaller toes, or preferring apples or sushi. Gender, race and disability never come up. The campaign runs with the tagline 'When it comes to difference, children see things differently' and will run for four weeks across BBC's broadcast and social platforms.
Campaign (31 May 2017)
Plusnet radio ads banned for saying terms and conditions too quickly
PLUSNET has had two radio ads banned for reading out the terms and conditions too quickly. The ads, created by KARMARAMA, were designed to promote Plusnet's £18 a month 18-month broadband deal which is available for a £10 fee, yet the terms and conditions of the deal were crammed into a five-second slot. The ASA deemed that the terms were spoken too quickly to be understood and therefore the ad was misleading and cannot appear again in its current form.
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