Campaign (06 Feb 2019)
Iceland seeks ad agency
ICELAND is looking for an advertising agency just four months after splitting with KARMARAMA to bring the account in-house. The retailer has reportedly approached a number of agencies about working with the brand but it may not progress to a full pitch. Marketing director Neil Hayes said that Iceland was looking for a different approach for 2019, and confirmed that the business had taken some elements of advertising in-house including some TV and press ads, but was exploring potential partners to support its advertising strategy and campaigns this year.
Campaign (04 Feb 2019)
Adam & Eve/DDB picks up Surf account
SURF has handed its advertising account to ADAM&EVE/DDB following a competitive pitch against OGILVY and KARMARAMA. BBH was the incumbent. The first campaign by the newly-appointed agency will kick off in Q2, and use OOH, print and film to encourage people to choose Surf over rival brands and supermarket own-label alternatives.
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