Campaign (03 Jan 2018)
Halfords attaches itself to weather on Channel 4
HALFORDS has penned a 12-month deal to sponsor CHANNEL FOUR's weather bulletins with idents promoting its in-store services. KARMARAMA created the idents which feature a cyclist and drivers in a range of weather conditions each promoting a different service offered by the brand with the message 'Ready for anything'. The sponsorship covers bulletins broadcast in the early peak-time schedule seven days a week and weekday lunch times. CARAT MANCHESTER brokered the deal along with 4Sales.
PR Week (04 Dec 2017)
Iceland enlists vlogger family for tongue-in-cheek Christmas campaign with a twist
ICELAND has launched its Christmas campaign, featuring real videos of people opening Christmas presents, humorously edited to show them unwrapping the supermarket's range of Christmas food. Nine versions of 'Tis the Reason' have been created by KARMARAMA, all available on YOUTUBE, and they were launched during CHANNEL FOUR's Gogglebox and ITV's I'm A Celebrity, Get Me Out Of Here.
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