The Drum (07 Nov 2018)
Coke Zero put front and centre of ‘Holidays are Coming’ campaign for first time
COCA COLA has released its 2018 'Holidays are Coming' spot with an unexpected focus on its Coke Zero offering. The magical spot features familiar characters as it opens with Santa Claus and follows a community as they prepare to celebrate Christmas. This year, however, the brand is hoping to entice young consumers. In addition to the ad, it has secured deals with SNAPCHAT and LadBible plus a sponsorship of the TWITTER livestream of CAPITAL'S Jinglebell Ball. The campaign will also roll out to social channels. MEDIACOM handled media, HAYGARTH led experiential, and KAMELEON managed digital. TEXT100 handed PR.
Campaign (22 Dec 2017)
Dreams appoints Be Heard to social media account
DREAMS has appointed Be Heard agencies KAMELEON and AGENDA21 to its social media channels. They will be responsible for content and analytics. Be Heard won the business after a competitive pitch. There was no incumbent on the account.
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