Exclusive (07 Nov 2018)
JONES KNOWLES RITCHIE has promoted Richard Aylen to the role of group account director.
The Grocer (24 Jul 2018)
Graze drops ‘natural’ brown pack design after 10 years
GRAZE has undergone a packaging makeover, replacing the 'natural' brown packaging it has had since 2008. The new colourful packs will have rolled out to almost 400 SKUs by September, at which time a supporting £2m campaign will launch. The redesign came after the brand noticed its rivals take on a similar look, and was put together with the help of creative agency JONES KNOWLES RITCHIE. Graze is also in the process of launching a breakfast proposition and exploring the use of 'clean' plant protein.
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