Campaign (11 Feb 2019)
Thatchers "Race car" by Joint
THATCHERS' latest ad asks consumers why they would settle for a cider which is less than perfect. A mustachioed race car driver tries to take off from the starting line, but his car stalls and stutters before setting off at 1.4 miles an hour. The spot contends to viewers that they wouldn't want a race car which can almost race, so they shouldn't drink cider which isn't up to par. It explains that all Thatchers' cider is tested before being distributed to ensure its quality. JOINT created the campaign with media brokered by BRAY LEINO.
Campaign (30 Jan 2019)
Alexa saves date night from disaster in new Amazon spot from Joint
AMAZON has shown how its Alexa personal assistant can help save a potential disastrous date night by utilising the Amazon Echo Show function. Created by JOINT in partnership with Amazon's creative team, a 30-second spot sees a young woman preparing dinner before her date arrives and, when things don't go according to plan, she receives cooking advice from her father via Echo Show. The spot will run in the UK and US. Media was handled by Rufus, Amazon's dedicated team at INITIATIVE.
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