Campaign (17 Jun 2019)
Aero creates interactive activity with pressurised flooring
AERO rolled out an interactive experience offering passersby the chance to win a bar of Aero Bliss. The OOH work featured a pressurised floor that generated musical bubbles and messages on a large screen. When five people took part, real bubbles were released, the Aero Bliss soundtrack played, and a selection of individually wrapped chocolates were unveiled. The work played on JWT's 'bubblophone' concept, where music pumps the chocolate full of bubbles. The experience appeared at WESTFIELD LONDON, and footage from the event will be used in a social media content campaign. Ocean Labs and OCEAN OUTDOOR also worked on the experience.
Campaign (18 Apr 2019)
Toby Hoare handed role at Wunderman Thompson
WUNDERMAN THOMPSON has hired Toby Hoare as vice chairman. He was previously chief executive of J Walter Thompson Europe and chairman of JWT UK. Hoare will report to global chief executive Mel Edwards and is based in London.
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