Campaign (17 Apr 2019)
Ribena goes craft in £6.2m campaign
RIBENA has launched a 30-second spot as part of a £6.2m marketing spend across TV. VoD, YOUTUBE, OOH, social, sampling and digital. The work will help promote new flavoured waters Ribena Frusion. The humorous TV ad, created by WUNDERMAN THOMPSON, sees Andrew Berry, a blackcurrant 'artist', speaking of the dedication he puts into his mastery in a poetic way, before he's snapped back to reality by a co-worker ordering him to keep packing blackcurrants for the presser. It ends with on-screen text promoting the brand's 81 year heritage.
Campaign (10 Apr 2019)
Whisky ad showing man jumping off cliff deemed 'irresponsible'
THE ADVERTISING STANDARD AUTHORITY has banned an ad from THE MACALLAN after it was found to be socially irresponsible and promotes risky or daring behaviour. The ad by J WALTER THOMPSON saw a man freejumping from a high rock above the clouds. The man grows wings as he is falling and is able to swoop back into the air. The text 'Would you risk falling for the chance to fly' appears on screen at the end. Six people complained that the ad was irresponsible and linked alcohol with daring, toughness or irresponsible behaviour. The ASA ruled that the ad was promoting risky or daring behaviour to reap rewards and it broke CAP and BCAP Code rules on social responsibility and alcohol. They ordered that the ad must not appear again in its current form.
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