Campaign (17 Jul 2018)
KitKat "110%" by J Walter Thompson
KITKAT launched a humorous ad ahead of Sunday's World Cup final which poked fun at the often rambling post-match interviews given by worn out players. The 30-second radio spot seemed to squeeze in every possible post-match interview cliche before fading out the 'interview' to announce the brand's slogan 'have a break, have a KitKat'. The work was created by JWT.
The Drum (29 Jun 2018)
‘If England get beaten, so will she’ – posters bleed World Cup fever into domestic violence
J WALTER THOMPSON LONDON has created a powerful poster campaign for the National Centre for Domestic Violence highlighting the link between football matches and domestic violence. The work was created after studies found incidences of domestic violence increased by 26% when England play and 38% when England lose. The posters feature blood running down from a woman's nose in the shape of St George's flag, others will take the shape of Switzerland and Japan's flags. The posters will be used across digital and print while OCEAN OUTDOOR will support through out-of-home. The campaign will run throughout all England and Switzerland match days until the end of the World Cup.
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