DecisionMarketing (30 Jun 2017)
Hugh Treacy joins Isobel to head up activation spin-off
ISOBEL has appointed Hugh Treacy to the role of managing partner. He will oversee its new brand activation division, Isobel Street.
Campaign (31 May 2017)
Fab "Where there's Fab, there's fun" by Isobel
ISOBEL has released a new campaign to celebrate FAB's 50th birthday. The agency has designed three new posters as part of the activity suggesting that even in the most dangerous situations, if you have a Fab you're having a good time. One poster sees a man strung up by cannibals but not too worried since they left him with a Fab to snack on. Another ad shows a couple trapped in quicksand and a third shows a man's sinking ship surrounded by sharks. The ads are running across OOH, digital, social and POS.
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