• News (102)
    DecisionMarketing (30 Jun 2017)

    Hugh Treacy joins Isobel to head up activation spin-off

    ISOBEL has appointed Hugh Treacy to the role of managing partner. He will oversee its new brand activation division, Isobel Street. 

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    Campaign (31 May 2017)

    Fab "Where there's Fab, there's fun" by Isobel

    ISOBEL has released a new campaign to celebrate FAB's 50th birthday. The agency has designed three new posters as part of the activity suggesting that even in the most dangerous situations, if you have a Fab you're having a good time. One poster sees a man strung up by cannibals but not too worried since they left him with a Fab to snack on. Another ad shows a couple trapped in quicksand and a third shows a man's sinking ship surrounded by sharks. The ads are running across OOH, digital, social and POS. 

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