Campaign (14 Aug 2017)
Auto Trader shakes up marketing
AUTO TRADER has hired THE SPECIALIST WORKS as its media buying agency following a competitive pitch against VIZEUM and GOODSTUFF. The online car marketplace has taken its media planning in-house and has also moved its creative business from ISOBAR to Mynt.
Campaign (31 Jul 2017)
Isobar UK refocuses into commerce and experience
ISOBAR has launched Isobar Commerce as it refocuses on commerce. The new initiative will offer commerce strategy and consulting, customer experience design, platform management and data and technology implementation. The move follows a strategic review launched in September last year.
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