The Drum (14 Mar 2019)
Bicester Village owner picks Huge London for digital overhaul
VALUE RETAIL has hired HUGE LONDON as its digital agency of record following a pitch process managed by Creative Brief. The agency defeated incumbent IRIS, ANALOGFOLK, POKE and OGILVY for the multi-million pound account. Huge London will be tasked with ensuring that the digital experience leading people to the 11 Village malls across Europe and APAC marries with the luxury offline experience across all touchpoints.
Campaign (07 Mar 2019)
Adidas Football "25 years of Predator" by Iris
ADIDAS FOOTBALL is relaunching its Predator boots with a new campaign. David Beckham and Zinedine Zidane, who each designed a pair, appear in the spot. They watch films of football highlights and choose between them which pair of boots to gift to the players in the films. IRIS created the ad.
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