• News (656)
    Campaign (31 Aug 2017)

    Carlsberg awards global media to Initiative

    CARLSBERG has appointed INITIATIVE to oversee its global media. The agency will take charge of the account from 1 January 2018, handling media planning and buying for all of its brands including Somersby and Tuborg

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    Campaign (25 Aug 2017)

    Unibet owner Kindred picks Initiative for UK media

    INITIATIVE has picked up the media planning and buying account for UNIBET, STAN JAMES, Bingo.com and Maria Casino. The agency pitched against incumbent GOODSTUFF and HAVAS MEDIA

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