• News (660)
    Campaign (28 Nov 2017)

    Lego awards global media to Initiative

    LEGO has appointed INITIATIVE as its global media agency following a worldwide review. The agency won the account after a competitive pitch and takes over from CARAT in Europe and STARCOM in the US.

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    Campaign (08 Nov 2017)

    Initiative appoints Shoreland as chief client officer

    INITIATIVE has appointed James Shoreland to the position of chief client officer. He joins from BLUE449 where he held the role of global managing director.

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