Campaign (28 Jun 2018)
Revlon awards global media business to Initiative
Marketing Communication News (05 Jun 2018)
LEGO Star Wars Uses the Force in Hi-Tech Gesture Based DOOH Mall Campaign
LEGO has launched a digital out-of-home campaign to promote the latest Star Wars film. Shoppers are invited to build the galaxy using Lego bricks on a digital screen, assigning them a higher score on the 'force meter' according to how quickly they build. The campaign was created by INITIATIVE. The agency also handled media planning and buying along with RAPPORT.
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