• News (672)
    Campaign (05 Nov 2018)

    Mothercare "For your first steps" by Mcgarrybowen

    MOTHERCARE has launched its first large-scale campaign in a decade which focuses on 'firsts' in parenting. Created by MCGARRYBOWEN, the posters focus on moments such as first tears, first nursery drop off and first second children. INITIATIVE handled media planning for the campaign. 

    Read Full Article

    Campaign (26 Sep 2018)

    New head of client service joins Initiative

    INITIATIVE has appointed Brandi Stevens to be its head of client service. She joins from CARAT and will report to chief client officer James Shoreland in her new role.

    Read Full Article