• News (654)
    Campaign (28 Jul 2017)

    Amazon launches global media review

    AMAZON has begun a review of its £750m ($1bn) global media planning and buying business. INITIATIVE handles the business in the UK. The business is seeking a media agency to handle promotional work in North America and other markets. 

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    Campaign (17 Jul 2017)

    Carat hires former Coke and P&G brand manager Anderton as global Diageo lead

    CARAT has recruited Phil Anderton to the role of global client president for Diageo. He replaces Richard Morris who left to join INITIATIVE as chief executive officer, UK.

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