• News (678)
    Exclusive (08 Feb 2019)

    INITIATIVE has appointed Emma Burton to the role of partnerships manager.

    Press Release (31 Jan 2019)

    Initiative hosts State of UK Culture breakfast launch

    INITIATIVE has announced it held a breakfast meeting to reveal the results of its first State of UK Culture report. 150 advertising professionals were in attendance. The report covers 9 sub-cultures which are developing in the UK, such as vape cafes and esports. Lonely Planet and Patch hosted two immersive sessions during the day to explore grey gappers and urban gardeners' sub-cultures respectively.