• News (685)
    Campaign (13 Jun 2019)

    Groupon moves EMEA and APAC media to Initiative

    GROUPON has chosen INITIATIVE to handle its media planning & buying account in EMEA and Asia-Pacific. The agency won following a competitive pitch that ran from February to May. GOODSTUFF previously handled the account and repitched as part of a consortium of agencies called Local Planet.

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    Exclusive (09 May 2019)

    INITIATIVE has promoted Millie Richardson to the role of communications planning director.