Campaign (13 Jun 2019)
Groupon moves EMEA and APAC media to Initiative
GROUPON has chosen INITIATIVE to handle its media planning & buying account in EMEA and Asia-Pacific. The agency won following a competitive pitch that ran from February to May. GOODSTUFF previously handled the account and repitched as part of a consortium of agencies called Local Planet.
Exclusive (09 May 2019)
INITIATIVE has promoted Millie Richardson to the role of communications planning director.
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