• News (8)
    Exclusive (03 May 2016)

    INITIALS MARKETING has hired Dan Clarke as a junior copywriter.

    The Drum (06 Apr 2016)

    JEEP has concluded its sponsorship of Batman V Superman: Dawn of Justice with a live action driving event, Mission Renegade, designed to recreate the blockbuster experience. Developed by live marketing agency INITIALS MARKETING, a challenging obstacle course was set out for Jeep customers to tackle in a special edition 4x4 Jeep Renegade. The event, which took place on 1-3 April in Oxfordshire, was part of a wider campaign with the superhero franchise. Jeep has also produced 500 limited edition Renegade models, offering customers the opportunity to display their allegiance with Batman or Superman with a special badge.