PR Week (02 Jul 2018)
Nomad Foods hires new agency for Birds Eye brief as Mischief steps back
NOMAD FOODS has tasked CIRKLE with handling UK PR for Birds Eye. Senior director Kate Gibson will lead the account when the agency begins working on it in August. The review did not involve incumbent MISCHIEF, as it resigned the business. INGENUITY provided support for the pitch process.
Campaign (06 Feb 2018)
Waitrose awards customer loyalty project to Rapp London
RAPP has been appointed by WAITROSE to build a new proposition for customer loyalty brand myWaitrose, following a competitive pitch against LIDA, BIG DOG, and MRM Meterorite. The campaign was previously managed in-house so there is no incumbent agency. INGENUITY managed the pitch process.
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