• News (8)
    Campaign (06 Jul 2018)

    Ford is using a large AI installation to promote its new car ahead of launch

    FORD created a large AI installation encouraging passersby to share their passions ahead of the launch of its latest Focus model. The activation took place in London between 5 and 7 July and visitors were able to tell the machine their passion which got displayed with images of the person with their chosen subject on a giant six-metres high structure of the word 'FOCUS'. Ford encouraged guests to share their camera roll or social feeds to create the most personalised videos while the AI searched its own database for the content. The installation was delivered by IMAGINATION.

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    Exclusive (20 Oct 2017)

    IMAGINATION has promoted Christophe Castagnera to the role of head of connected experience, EMEA and has promoted Zara List to the role of account director.