Marketing Communication News (16 Nov 2018)
Imagination works with the University of Cambridge, Lume brings scientific data to life
UNIVERSITY OF CAMBRIDGE has teamed up with agency IMAGINATION to create Lume, a VR platform which visually immerses people in scientific data. The program makes highly complex data easier to understand for both scientists and novices. Imagination is hoping to work with other educational and research institutions to allow them to use Lume.
Campaign (06 Jul 2018)
Ford is using a large AI installation to promote its new car ahead of launch
FORD created a large AI installation encouraging passersby to share their passions ahead of the launch of its latest Focus model. The activation took place in London between 5 and 7 July and visitors were able to tell the machine their passion which got displayed with images of the person with their chosen subject on a giant six-metres high structure of the word 'FOCUS'. Ford encouraged guests to share their camera roll or social feeds to create the most personalised videos while the AI searched its own database for the content. The installation was delivered by IMAGINATION.
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