Diary Directory (11 Feb 2019)
Hill+Knowlton Strategies appoints Junior Account Executive
PR Week (06 Feb 2019)
H+K wins global Azerbaijan Tourism Board account
H+K has been awarded the tourism account for the Azerbaijan Tourism Board. The agency is tasked with promoting the state in 12 markets by creating curated experiences that uncover hidden gems of the region and showcasing them via digital and traditional media. ATB aims to double its number of visitors by 2023. H+K already launched the 'Take Another Look' campaign at London's World Travel Market in November, which aimed to engage travel media and influencers. The agency has set up two hubs to focus on market groups; the Moscow hub will cover Europe and the Mediterranean, while the Dubai hub will cover the Middle East, China, Central and Southeast Asia. The hubs will target travelers seeking city breaks, cultural experiences, nature and adventure getaways, and holistic wellness retreats.
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