Marketing Week (31 Jan 2017)
Alzheimer's Society rebrands to ensure disease is seen as 'everyone's problem'
ALZHEIMER'S SOCIETY'S branding has received a colourful face lift as part of a new communications strategy which hopes to position the charity as more bold, credible and optimistic. The charity has revealed a new strap line, 'United Against Dementia', and new 'dementia-friendly' website which makes donating simpler. The move was sparked by research conducted by HEAVENLY, which found the previous brand to be perceived as clinical, cold and passive. Aiming to be the rallying point for the dementia movement and to invest more in research, Alzhimer's Society will launch a multi-channel campaign in April with the help of MCCANN LONDON.
Exclusive (12 Nov 2013)
HEAVENLY GROUP has appointed Tara Chandra to the role of client director.
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