Campaign (23 May 2019)
Bountiful Cow wins Alzheimer's Society media account
BOUNTIFUL COW has been appointed by ALZHEIMER'S SOCIETY to its consolidated £9.3m media account after winning a competitive pitch following a four-month procurement-led process. Incumbent agency HEARTS & SCIENCE handled media planning and buying before resigning, while independent shop Media Lab handled social media and digital activity. Bountiful Cow will now work across the charity's major events and fundraising activity.
Campaign (02 May 2019)
Electronic Arts splits with Starcom and shortlists agencies for global media
ELECTRONIC ARTS has held pitches for its global media planning & buying account, ending its relationship with STARCOM. HEARTS & SCIENCE, M/SIX and HAVAS MEDIA pitched for the brand last month but EA has not made a decision on the winner yet. EA wants the winning agency to work on TV and out-of-home advertising, and will handle digital media in-house.
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