PR Week (26 Feb 2019)
Palm PR helps launch General Mills' 'cult vegan snack' in the UK
GENERAL MILLS has appointed Palm PR to launch its Lärabar vegan snack in the UK. The INSTAGRAM-led campaign will be backed by a £700,000 launch activation plan and include dedicated influencer partnerships. HAYGARTH created the 'Less is Moreish' platform for the brand. The launch plan will include hyper-targeted experiential sampling at fitness and wellness events, food markets and a pop-up Lärabar bike.
Exclusive (11 Feb 2019)
HAYGARTH has promoted Steve Rogers to the role of chief creative officer.
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