PR Week (16 May 2019)
Three agencies win a slice of Pukka's new roster
PUKKA PIES has appointed WALKER, RICHMOND & TOWERS and HAYGARTH following a competitive pitch. Walker will handle communications strategy and creative development, Richmond & Towers will lead integrated trade & consumer PR and social media, while Haygarth will be responsible for all shopper marketing activities across retail and foodservice channels. The agencies will work on an integrated campaign to engage a new generation of shoppers across retail and foodservice channels focusing on cementing Pukka' position as the 'nation's favourite hot pie brand'.
PR Week (26 Feb 2019)
Palm PR helps launch General Mills' 'cult vegan snack' in the UK
GENERAL MILLS has appointed Palm PR to launch its Lärabar vegan snack in the UK. The INSTAGRAM-led campaign will be backed by a £700,000 launch activation plan and include dedicated influencer partnerships. HAYGARTH created the 'Less is Moreish' platform for the brand. The launch plan will include hyper-targeted experiential sampling at fitness and wellness events, food markets and a pop-up Lärabar bike.
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