Campaign (04 Oct 2017)
Schweppes harks back to 18th century origins in £6.6m fightback against Fever-Tree
SCHWEPPES is being revamped with its biggest UK ad campaign to date. The mainstream Schweppes Classic range will relaunch in a new skittle-shaped bottle inspired by the bottles originally used by the product’s creator, Jacob Schweppes, in the late-18th century. The redesign is being supported by a £6.6m marketing campaign running from this month to December including TV, cinema, out-of-home and print. McCann Madrid has created the TV campaign, with RECIPE working on the OOH and print components, MESH on shopper marketing, and HAYGARTH on experiential. Alongside this, the brand is launching a new premium range, Schweppes 1783, named after the brand’s year of creation.
Campaign (07 Jun 2017)
Haygarth appoints marketing director
HAYGARTH has appointed Laura Izzard as marketing director.
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