The Drum (31 Jul 2017)
Olympic boxer Nicola Adams weighs-in on E45's new brand direction
E45 has enlisted two times Olympic boxing champion Nicola Adams for its latest ad campaign, which is aiming to reposition the brand as an everyday skincare solution after 60 years of being used to treat more serious skin conditions. A 60-second spot shows how E45 integrates with Adams’ busy routine. HAVAS PR implemented creative strategy for the campaign, while sister social media agency HAVAS SE CAKE handled PR. Press, OOH, retail, digital and social activity will support the campaign.
Exclusive (25 Jul 2017)
HAVAS SE CAKE has appointed Hope O'Sullivan to the position of account director.
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