The Drum (09 Nov 2017)
Paddington 2 embraces Facebook masks in promo push
STUDIOCANAL has launched a series of Paddington Bear FACEBOOK masks in order to ramp up excitement for the sequel movie's release this week. Users can see themselves don Paddington's signature hat and duffle coat and share photos and videos with friends. The filters were created in partnership with HAVAS CAKE and FULLSIX.
The Drum (31 Jul 2017)
Olympic boxer Nicola Adams weighs-in on E45's new brand direction
E45 has enlisted two times Olympic boxing champion Nicola Adams for its latest ad campaign, which is aiming to reposition the brand as an everyday skincare solution after 60 years of being used to treat more serious skin conditions. A 60-second spot shows how E45 integrates with Adams’ busy routine. HAVAS PR implemented creative strategy for the campaign, while sister social media agency HAVAS SE CAKE handled PR. Press, OOH, retail, digital and social activity will support the campaign.
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