PR Week (01 Aug 2017)
AXA reviews UK comms and marketing agency briefs
AXA is reviewing its communications and marketing agency accounts in the UK, in a review that will include PR and public affairs accounts; briefs for creative and digital; content and social media; and digital operations, which consists of customer analytics and customer experience. Appointments are expected by the end of the year, although AXA’s media buying agency HAVAS and its lead creative agency FALLON are not included in the review.
Campaign (24 Jul 2017)
Havas Media wins Michelin account off MEC
MICHELIN has awarded its estimated £76.89m global media account to HAVAS MEDIA. Havas Media will take over the account this month having won the business after a pitch earlier this year. MEC was the incumbent agency.
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