Press Release (29 Apr 2019)
Tide Takes to the Airwaves with First Radio Campaign
GUERILLASCOPE has been appointed as the new media agency partner of SME challenger bank Tide. The agency will plan and execute a nationwide radio campaign, which will include spots on LBC, Kisstory, Absolute and RADIO X, as well as premium spots just before national news updates across 287 radio stations. Tide is used by nearly 80,000 small businesses. It offers fuss-free admin via invoicing and accounting services, a free business Mastercard, and no monthly fees or foreign transaction fees. Tide's VP of Marketing George Schmidt hopes that the radio campaign will cut through to small business owners across the UK.
Press Release (28 Jan 2019)
Introducing a new look for Guerillascope
GUERILLASCOPE enlisted the help of COLLECTIVE LONDON to create its new visual identity. The independent agency wanted to express what it offers as a full-service media agency that includes out-of-home specialist OOH Yes, press experts MORESCOPE, branded content agency Hot Wolf and an ever-expanding creative production team. Guerillascope pinpoints the right media channel combinations for brands, and builds a custom-made, flexible strategy that fits into their wider vision. The new yellow and black look aims to reflect the agency's disruptive personality and the confidence in its ability to grow brands.
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