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The Drum (10 May 2019)
Anthony Joshua gets unusually hands-on with Lucozade's £5m Fruit Punch marketing campaign
LUCOZADE SPORT has enlisted the help of heavyweight boxing champion Anthony Joshua as part of its £5m ad campaign for the launch of Fruit Punch. The boxer appeared in a series of ads in his hometown of Watford to promote the drink. Joshua put up ad boards, handled deliveries and encouraged shoppers to purchase drinks in a local store. The apple and raspberry flavoured drink features a gold cap and Joshua's motto 'Stay Humble'. GREY LONDON created the campaign.
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