• News (1151)
    The Drum (10 May 2019)

    Anthony Joshua gets unusually hands-on with Lucozade's £5m Fruit Punch marketing campaign

    LUCOZADE SPORT has enlisted the help of heavyweight boxing champion Anthony Joshua as part of its £5m ad campaign for the launch of Fruit Punch. The boxer appeared in a series of ads in his hometown of Watford to promote the drink. Joshua put up ad boards, handled deliveries and encouraged shoppers to purchase drinks in a local store. The apple and raspberry flavoured drink features a gold cap and Joshua's motto 'Stay Humble'. GREY LONDON created the campaign.

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    Campaign (25 Apr 2019)

    New hires at Gravity Road

    GRAVITY ROAD has appointed Tim Rogowski as senior business director and Nick Hearne as creative director. Rogowski joins from GREY LONDON while Hearne was previously a freelancer.

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