Campaign (16 Jan 2018)
Lucozade Sport and Anthony Joshua to host outdoor workout
LUCOZADE SPORT has partnered with IBF World Heavyweight champion boxer Anthony Joshua to host an outdoor fitness class to get people exercising. The brand has also teamed up with Our Parks, a programme that offers free outdoor workouts around the country. The workout will be taking place on 18 January, with the time and location yet to be confirmed. The activity is part of Lucozade Sport's 'Made to move' campaign by GREY LONDON and MEDIACOM which launched in 2016.
Campaign (11 Jan 2018)
General Mills kicks off creative agency review
GENERAL MILLS is seeking a new creative agency. GREY currently holds the account which includes Betty Crocker, Green Giant, Jus-Rol and Nature Valley. It is understood that the account will also include some activation work for Haagen-Dazs and Old El Paso.
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