Exclusive (29 May 2020)
GRAYLING has appointed Alice McRoe to the role of creative.
PR Week (19 May 2020)
Birmingham 2022 Commonwealth Games announces marketing and creative framework
GRAYLING, PITCH and Gung Ho are the PR agencies pitching to handle the marketing and creative for the Birmingham 2022 Commonwealth Games across the next two years. The agencies have the chance to sign up 10,000 volunteers, design medals, and drive ticket sales. There will also be a campaign around the Queen’s Baton Relay, which will travel around the Commonwealth. The agencies must bid for individual elements of the work. The games has also hired MCCANN CENTRAL for design and creative services, Outdoor Places Unusual Spaces (OPUS), TBA Group and DRPG for events, Rainbow Productions for Mascot design and production, BMG Research for consumer insights and polling, and Goodform for CRM. MEDIACOM BIRMINGHAM will deliver media planning services from the CROWN COMMERCIAL SERVICES (CCS) Communication Services Framework.
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