Exclusive (11 Oct 2018)
GRAVITY THINKING has promoted Lauren Moody to the role of social media director.
The Drum (14 Nov 2017)
Hyundai’s Kona campaign stands out celebrating individuality and combatting online trolls
HYUNDAI has launched Kona, its new SUV, with a campaign to combat online trolls. Working with creative agency GRAVITY THINKING, the company has created 'Stand Out', a campaign that celebrates individuality by embracing negativity and turning it into something positive. The series of ads show people reading out hateful comments made about them online and giving them a positive spin. It has been supported on Hyundai's YOUTUBE channel, FACEBOOK, TWITTER and Instagram.
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