• News (44)
    Campaign (20 Jan 2020)

    I am... Sainsbury's: supermarket riffs on Beyonce comparison in Twitter hit

    SAINSBURY'S scored social media success when it responded to the similarities in the maroon and orange colour palette between its uniform and Beyoncé's new fashion collection. The work created by GRAVITY ROAD featured a tweet with a fashion-style photo and the text 'The Original'. However, some Beyoncé fans did not see the funny side and mocked the company's efforts. 

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    Exclusive (08 Nov 2019)

    GRAVITY ROAD has promoted Miranda Wright to the position of account director.