Campaign (15 Jun 2018)
LinkedIn readies consumer ads featuring real members
LINKEDIN is launching a consumer-targeted campaign through outdoor and digital media featuring real LinkedIn members talking about their own takes on success. 'In It Together' by BMB uses a mix of videos and powerful stills from LinkedIn members celebrating the many things they're 'In it' for. An ad running in the UK shares the story of Shanice Mears who strives to ensure everyone has equal access to knowledge and opportunities regardless of background. The campaign will run across FACEBOOK, YOUTUBE, LinkedIn and out-of-home. GOODSTUFF handled media in the UK and HOPE & GLORY is driving the earned media campaign in the UK.
The Drum (14 Jun 2018)
Goodstuff wins Buzz Bingo account
GOODSTUFF has been hired by GALA LEISURE for the relaunch of Buzz Bingo. The agency will manage Buzz Bingo's above-the-line and digital campaign. Gala Leisure has also appointed Borkowski to broker national media, regional media and influencer engagement.
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