Campaign (22 Jul 2019)
Cadbury takes 'iScream' machine on tour
CADBURY has created a device dubbed the 'iScream machine' to celebrate 99 years of Cadbury's Flake. Free ice-cream will be given to customers who can scream '99' the loudest into its custom-built machine. The booths creation is inspired by old fashioned seaside amusement parks as it features a gramophone. It is also coloured purple and yellow, reminiscent of the packaging. The activity made its first appearance on Weston-super-mare with more locations across UK's beaches to be announced. The project is being delivered by GOLIN.
Campaign (10 May 2019)
Cadbury turns up the tension for Freddo Treasures TV debut
CADBURY launched a new campaign for its Dairy Milk Freddo Treasures after receiving complaints about an earlier one this year. 'The jump' by VCCP shows a father and son on a pirates ship protecting treasure. They then jump into the ocean, landing back in a modern-day playground. The ad ends with the tagline 'Treasure every adventure' alongside the Be Treatwise logo. The £6m, seven-week campaign debuted during ITV’s Britain’s Got Talent on 4 May and will be supported by digital and outdoor activity. Media and PR was handled by CARAT and GOLIN respectively.
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