Campaign (10 May 2019)
Cadbury turns up the tension for Freddo Treasures TV debut
CADBURY launched a new campaign for its Dairy Milk Freddo Treasures after receiving complaints about an earlier one this year. 'The jump' by VCCP shows a father and son on a pirates ship protecting treasure. They then jump into the ocean, landing back in a modern-day playground. The ad ends with the tagline 'Treasure every adventure' alongside the Be Treatwise logo. The £6m, seven-week campaign debuted during ITV’s Britain’s Got Talent on 4 May and will be supported by digital and outdoor activity. Media and PR was handled by CARAT and GOLIN respectively.
PR Week (24 Apr 2019)
Flora chooses new lead PR agency head of relaunch
TALK.GLOBAL has picked as the lead PR agency for Flora following a competitive pitch. GOLIN was the incumbent. The newly appointed agency will oversee news generation, consumer PR, social, experiential and other elements of a fully integrated campaign to relaunch the brand to the UK market as 100 per cent plant-based.
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