• News (49)
    Campaign (22 Jul 2019)

    Cadbury takes 'iScream' machine on tour

    CADBURY has created a device dubbed the 'iScream machine' to celebrate 99 years of Cadbury's Flake. Free ice-cream will be given to customers who can scream '99' the loudest into its custom-built machine. The booths creation is inspired by old fashioned seaside amusement parks as it features a gramophone. It is also coloured purple and yellow, reminiscent of the packaging. The activity made its first appearance on Weston-super-mare with more locations across UK's beaches to be announced. The project is being delivered by GOLIN.

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    Campaign (10 May 2019)

    Cadbury turns up the tension for Freddo Treasures TV debut

    CADBURY launched a new campaign for its Dairy Milk Freddo Treasures after receiving complaints about an earlier one this year. 'The jump' by VCCP shows a father and son on a pirates ship protecting treasure. They then jump into the ocean, landing back in a modern-day playground. The ad ends with the tagline 'Treasure every adventure' alongside the Be Treatwise logo. The £6m, seven-week campaign debuted during ITV’s Britain’s Got Talent on 4 May and will be supported by digital and outdoor activity. Media and PR was handled by CARAT and GOLIN respectively.

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