DecisionMarketing (14 Feb 2020)
Guinness heads outdoor to home in on Six Nations fans
GUINNESS has launched a digital outdoor ad campaign to encourage rugby fans to drink its products during the Six Nations. The CARAT, POSTERSCOPE, AMV BBDO and GEOMETRY work features multiple triggers that are based on location and time of the week. Screens are to be placed close to pubs showing the match live, stadiums and rail stations. It will run till 16 March.
Campaign (25 Nov 2019)
Boots tailors shopping experiences with Christmas activations
BOOTS has curated its Christmas pop-ups to cater to different areas of the UK. The London 'Bootique' activation ran from 20-26 November with a focus on love, after research found the capital spent the most money on sexual well-being products in the country. The Soho shop in which it was held featured furniture on the ceiling and payments made on hand-held devices carried by brand ambassadors. The Birmingham activation will be aimed at tweens and the Liverpool pop-up based around sleep. The project was delivered by GEOMETRY UK.
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