PR Week (19 Dec 2018)
Newell Brands picks WPP as global comms partner
NEWELL BRANDS has appointed agency holding group WPP to be its global communications partner across all its brands. The appointment follows a review of its agency roster. JWT will retain its spot as lead agency for the business. Wunderman Thompson - the product of its merger with WUNDERMAN - has been handed a digital marketing brief. It is accompanied by GEOMETRY handling shopper marketing, MINDSHARE leading media investment and Eicoff managing direct response TV. VMLY&R will take over social media.
Campaign (18 Oct 2018)
GSK moves global Panadol ad business into bespoke WPP team
GLAXOSMITHKLINE has moved its global Panadol advertising business into a bespoke integrated WPP team following a competitive pitch. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper activation and PR. The bespoke team consists of staff from GEOMETRY, GREY, HILL & KNOWLTON, Ogilvy Commonhealth and WUNDERMAN, and will be led by Grey Group Singapore's Konstantin Popovic as chief executive.
Account Contacts (460)
Agency Contacts (28)
More In This Category (26)