Campaign (12 Feb 2019)
Burt's Bees promotes new beauty range with three-week pop-up
BURT'S BEES has launched a three week pop-up store in London which sells its new beauty range. The activation will include make-up artists who can help visitors apply make-up looks, a Galentine's Day-themed event on 13 February, and a panel event with a cruelty-free make up artist. It will promote the products which are already available to buy online from LOOKFANTASTIC.COM, FEELUNIQUE, SUPERDRUG's website and AMAZON. Collective Two produced the event and it is being managed by FUSE. Fluorescent handled PR. DRUM brokered a media partnership between Burt's Bees and STYLIST for the event.
Campaign (13 Nov 2018)
The FA appoints Fuse for Stonewall partnership
THE FOOTBALL ASSOCIATION has named FUSE to help create an equality, inclusion and diversity strategy and promote the plan with a communications campaign. The FA has also partnered with STONEWALL as part of the initiative. The campaign will include an 'allies' programme to encourage non-LGBT people to support LGBT players, a football match at Wembley Stadium including a Stonewall team, and a campaign to engage other communities.
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