PR Week (13 Oct 2017)
Bennett back as Exposure director
EXPOSURE sees Dave Bennett return to the fold after a year-long stint as a director at FREUDS. Bennett has taken on the role of managing director for fashion, culture and lifestyle, leading a team of more than 20 staff. He reports to Exposure chief executive and founder Raoul Shah.
PR Week (27 Sep 2017)
PHE updates annual ‘Stoptober’ campaign with foray into immersive Facebook Canvas
PUBLIC HEALTH ENGLAND has revealed more about its latest Stoptober campaign. The health body will utilise FACEBOOK CANVAS in its attempt to encourage more smokers to quit, having launched a successful push using Facebook Messenger last year. Other activity for the campaign includes promotion on TALKSPORT, motivational video clips starring celebrity quitters on TWITTER, and a smartphone app. Although the official consumer launch is on 2 October, Stoptober kicked off with PR activity including a Facebook Live chat with HELLO! and TV’s Dr Dawn Harper. PHE is working with FREUDS, M&C SAATCHI, 23RED and OGILVY on the initiative.
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