Campaign (04 Jan 2018)
Mayor of London "#BehindEveryGreatCity" by Freuds and Cavalier
THE MAYOR OF LONDON has released a new spot as part of the '#BehindEveryGreatCity' campaign. Celebrating 100 years since women won the right to vote in the UK, the push hails the positive contributions women make to UK cities. The new spot created by FREUDS stars famous figures including Naomi Capmbell, Linda Robson and Tinie Tempah showing their support for women's equality.
PR Week (02 Jan 2018)
Public Health England launches £1m smoking cessation campaign
PUBLIC HEALTH ENGLAND has launched another major smoking cessation campaign urging England's seven million smokers to try to quit. A TV advert created by M&C SAATCHI was released graphically showing the damage smoking does to the body. The campaign is being supported by video content and case studies in which seven life-long smokers including Hilary Devay take part in a laboratory demonstration of how smoking has led to the presence of harmful poisons in their blood. PR for the campaign was handled by FREUDS while MEC was responsible for media planning, CARAT for media buying and 23RED for commercial partnerships. A total £1m media has been bought across TV, digital, social and search.
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