PR Week (25 Apr 2018)
FCO appoints Kindred to deliver behaviour change campaign aimed at UK holidaymakers
KINDRED has been hired by the Foreign and Commonwealth Office following a competitive pitch. The agency won the work against FREUDS, M&C SAATCHI and FRESHWATER. The FCO has tasked Kindred to create campaigns that help to reduce the number of people who require consular assistance overseas, tackling issues including travelling without the correct insurance and lacking awareness of local laws and customs. The campaigns will launch in time for the summer holiday season this year, with more planned for the start of next year.
PR Week (14 Feb 2018)
Forestry Commission brings in Freshwater to promote Highway Rat Activity Trails
FRESHWATER has been appointed by the Forestry Commission to handle PR, social media and blogging for a new national campaign fronted by Julia Donaldson's Highway Rat character, who has become the commission's brand mascot. The push hopes to increase visits to Forestry Commission woodland among families and children.
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