Campaign (07 Jul 2017)
Papa John's awards UK ad account to Pablo
PAPA JOHN'S has moved its £15m UK ad account from FKC LONDON to Pablo following a competitive pitch. BBH also took part in the pitch. Pablo has a remit to build on the brand's current "Better ingredients. Better pizza" positioning and drive reappraisal of the brand in the UK. the7stars handles the pizza chain's UK media.
The Drum (27 Feb 2015)
PAPA JOHN'S has rolled out a "Quality Guarantee" offer, which enables customers to claim a replacement pizza if they are unhappy with their takeaway. A TV spot by FOX KALOMASKI CROSSING features founder Papa John supporting the promise, which allows customers who have eaten fewer than two slices of their pizza to request a new meal via the app or by calling. THE7STARS handled media buying, with GHMC working on web and digital.
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