Campaign (07 Dec 2018)
Co-op appoints Lucky Generals as lead creative agency
The Drum (03 Dec 2018)
Co-op presents community giveaway Christmas campaign
CO-OP has rolled out its Christmas TV spot which highlights its community credentials. The 30-second spot, created by FOREVER BETA, sees a group of friends discussing what signals the start of the Christmas festivities for them and features some of the supermarket's seasonal food products. The campaign was held back until December and deliberately created simply and to a budget, in order to instead feed funds that it would have spent on a big budget campaign into community groups. It will be supported by AV, responsible digital and display material.
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