The Drum (27 Feb 2019)
Co-op adds spice to mid-week meals in its first ad campaign of the year
CO-OP has launched a 30-second spot that kicks off its strategy to create 'a year of eating together'. The ad, 'Feel the heat', sees a daughter holding a curry night to introduce her new partner to her parents. The young man and father go head to head to prove who can handle the hottest curry. It runs under the strapline 'Curry night is better together' and features products from Co-op's Indian range. The campaign, created by FOREVER BETA, will run across TV, press, social, OOH and radio.
Campaign (07 Dec 2018)
Co-op appoints Lucky Generals as lead creative agency
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