• News (29)
    Campaign (07 Dec 2018)

    Co-op appoints Lucky Generals as lead creative agency

    CO-OPERATIVE GROUP has awarded its creative account to LUCKY GENERALS. The remit includes food, funerals, insurance and healthcare. It is not clear if incumbent FOREVER BETA has lost the account.

    Read Full Article

    The Drum (03 Dec 2018)

    Co-op presents community giveaway Christmas campaign

    CO-OP has rolled out its Christmas TV spot which highlights its community credentials. The 30-second spot, created by FOREVER BETA, sees a group of friends discussing what signals the start of the Christmas festivities for them and features some of the supermarket's seasonal food products. The campaign was held back until December and deliberately created simply and to a budget, in order to instead feed funds that it would have spent on a big budget campaign into community groups. It will be supported by AV, responsible digital and display material. 

    Read Full Article