Campaign (09 May 2019)
Homebase shortlists Atomic & Fold7 for creative account
The Drum (17 Apr 2019)
Carlsberg pours its heart out with Pilsner relaunch, admits it ‘Probably' wasn't the best
CARLSBERG has launched a new campaign admitting it probably wasn't the best beer in the world but it has changed that. Promoting its new Pilsner, the £20m campaign includes social, OOH and digital activity, plus a new TV spot starring Mads Mikkelsen launching on the May Bank Holiday. The work was handled by FOLD7, Clifford French and INITIATIVE. Carlsberg kicked off the campaign by retweeting a series of negative tweets about its lager, aiming to show how it's taken on board criticism and encourage re-trial of its new offering.
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