Campaign (04 Jan 2018)
Gala Bingo owner appoints Isobel to drive brand relaunch
GALA LEISURE has appointed ISOBEL to oversee its £5m advertising account ahead of a relaunch of its Gala Bingo club chain. The agency pitched against BMB, FOLD 7 and GEORGE& DRAGON for the business. Gala previously worked with CRAVENS for its online product.
Campaign (18 Dec 2017)
Rightmove shifts marketing strategy in new ad campaign
RIGHTMOVE has released a new ad aiming to encourage people to find a new home when life moves on. 'Life Steps' by FOLD7 shows an elderly man walking upstairs in his house, answering to his wife's repeated requests for a tool box, Christmas decorations or breakfast in bed. As he finally reaches the top, he realises that it's time for a new start. The ad ends with a new family moving in and the couple moving to a smaller home. The ad will launch on Christmas Day. Media was handled by Electric Glue.
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