Campaign (13 Sep 2018)
Molson Coors consolidates brands into Havas including Coors Light
MOLSON COORS has ended its involvement with VCCP by moving its brands to HAVAS without a pitch. Havas has picked up Coors Light and Staropramen from VCCP and added Blue Moon and Pravha to the existing Molson Coors brands it works on. Havas will be working on advertising, sponsorship and activation, PR and customer marketing through its agencies Havas London, CAKE, FIELD DAY and One Green Bean respectively. VCCP will finish its work on Coors Light in the coming months. ZENITH and KINETIC will continue to handle Molson Coors' UK media planning and buying account.
Exclusive (27 Jun 2018)
FIELD DAY has appointed Nick Collins as account director.
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