Campaign (19 May 2017)
Vivendi and Havas deal is sign of things to come in adland
HAVAS MEDIA GROUP may be taken over by media owner Vivendi. The owner of UNIVERSAL MUSIC GROUP is looking to buy Bollore Group's 60% stake in the Havas group, which consists of HAVAS WORLDWIDE, Havas Media, ARENA MEDIA, ALL RESPONSE MEDIA, FIELD DAY, BETC, HAVAS SE CAKE, FULLSIX and MAITLAND. The combined group would be worth almost €28bn, making it bigger than WPP. If all goes ahead as planned, the acquisition is expected to be complete by the beginning of July. Vivendi also owns Telecom Italia, Canal+, Dailymotion and GAMELOFT.
Campaign (06 Jan 2017)
Reese's Chocolate "#Sorrynotsorry" by Field Day
FIELD DAY has released a new ad for REESE’S shot entirely on IPHONES in order to appeal to a millennial fan base on social media. The latest ad in the ‘#Sorrynotsorry’ campaign shows people enjoying Reese’s in different situations and locations. The work is running on FACEBOOK with additional content expected to roll out around UK events and holidays, such as Valentine’s Day and the London Marathon.
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