Exclusive (13 Oct 2017)
FETCH MEDIA has appointed Danielle Flowerdew as group account director.
The Drum (30 Aug 2017)
Telegraph uses first major brand campaign in 10 years to demonstrate power of the written word
THE TELEGRAPH has released its first major brand campaign in 10 years that’s aiming to prove the power of the spoken and written word and the importance of quality journalism. A 40-second ad, created by ADAM&EVE/DDB and the Telegraph’s in-house marketing and creative teams, features famous political, sporting and pop-culture references to demonstrate how one word can induce iconic moments in history. A new hub on the Telegraph’s website with exclusive content around the concept of ‘Words chosen well’ has been created to support the campaign. The campaign debuted during the Game of Thrones finale on Monday 28 August and will be subsequently rolled out across TV, cinema, out-of-home, audio, digital and print. FETCH handled media planning for the campaign.
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