Campaign (27 May 2020)
COVID-19: Battersea "Rescues to the rescue" by FCB Inferno
BATTERSEA DOGS & CATS HOME has released a 30-second spot which shows how after pets have been rescued, they are now rescuing their owners through offering companionship during the coronavirus lockdown. The ad, set to Jess Glynne's I'll Be There, includes home-filmed clips of animals 'helping' with work, providing affection and playing games. It was created by FCB INFERNO and MANNING GOTTLIEB OMD handled media.
The Drum (28 Apr 2020)
COVID-19: Sport England leads '#StayInWorkOut' movement to get Brits more active in lockdown
SPORT ENGLAND has launched a campaign to inspire more people to get active during lockdown. Created by FCB INFERNO, the campaign was created after finding that 38% of adults in England have done less physical activity or exercise in the past week compared to a normal week before social distancing. Sport England encouraged the public to share their own workouts at the beginning of lockdown using the hashtag #StayInWorkOut. It has been mentioned nearly 13,000 times since the campaign went live at the end of March and is estimated to have reached almost 150 million users on TWITTER. The campaign aims to reach a broad, national audience of men and women of all ages. It is being supported by web content targeting people who want to get active with their children and the over 70s, and also with radio ads voiced by Mel Giedroyc.
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