• News (3)
    The Drum (24 Oct 2014)

    LAND ROVER has launched its winter 2014 Hibernot campaign to celebrate people who enjoy the winter months, rather than hibernating inside. The campaign includes a radio ad which features brand ambassadors Sir Ranulph Fiennes, Bear Grylls, Julia Bradbury and Phil Spencer. Experiential, social and PR activiations, as well as a new website, will support the radio ad. The brand ambassadors will use the hashtag #Hibernot on social platforms to encourage their followers to adopt a ‘get out there’ attitude. The activity was developed by Lean Mean Fighting Machine, RKCR/Y&R, MINDSHARE, FAST TRACK, The Event Business and THE BROOKLYN BROTHERS.

    Campaign (12 Sep 2012)

    FAST TRACK is to cut some 10% of its 150 employees following the end of the Olympic and Paralympic Games. It is thought that the staff leaving were chiefly involved in Olympic related work.