The Drum (27 Mar 2018)
Game goes for dark father-son humour in 'Trade More, Spend Less' push
GAME has released a new campaign using black comedy to promote its second-hand trade-in service. The 30-second spot sees a father give his 14-year-old son a video game, and somberly tell him about how his own father had to work two jobs to pay for it, leading to his mother having an affair and his father dying young. The son says thank you - and promptly goes to a Game store to trade it for something better. The campaign was created by FAMILY and is the agency's first campaign for the brand.
Exclusive (04 Jul 2014)
FAMILY ADVERTISING has appointed Sandra Lundmark to the role of account manager.
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